On 9th September, as part of Berlin’s Music Week, BOEHMERT & BOEHMERT, “all2gethernow” and medianet berlin-brandenburg are organising a joint workshop entitled “a2n – Music, Marques, Merch and More”. Underpinning the workshop is an acknowledgement that artists are no longer marketed solely through their music; they have long since become branded items. If an artist or label is to be positioned ideally in the market, a plethora of legal principles will have to be observed, the label may need brand protection and merchandising contracts will have to be drawn up. No less than three BOEHMERT & BOEHMERT partners have been instrumental in the organisation of the event: Dr. Martin Wirtz and Dr. Carl-Richard Haarmann will be treating the themes of brands and merchandising in the music business while Dr. Martin Schaefer will chair the workshop. The all2gethernow (a2n) event is conceived as a platform and conference for a modern, forward-thinking music business and culture. It will be hosted from 6th to 11th September and take the form of a conference held as part of the Berlin Music Week.
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