Legal area
Unfair Competition
Securing competition
The German Unfair Competition Act (UWG) used to prevent almost all creative advertising measures: everything that could possibly mislead even the most casual consumer in any way was forbidden. Today, competition law is much more liberal, not least because of European harmonisation. It is meant to help ensure fair and free competition and to guarantee that the consumer can make an informed decision. In general, issues under competition law often concern misleading advertisement, but also product counterfeits.
