Dr. Rudolf Böckenholt on disguised advertising and surreptitious advertising in the current edition of the Münchener Anwaltshandbuch Gewerblicher Rechtsschutz
In the now 6th edition, BOEHMERT & BOEHMERT partner and attorney Dr. Rudolf Böckenholt discusses in his article “Tarnung des kommerziellen Zwecks geschäftlicher Handlungen” (Camouflaging the commercial purpose of business acts) the fundamentals and characteristics of the prohibition of camouflaged advertising and surreptitious advertising in the Münchener Anwaltshandbuch Gewerblicher Rechtsschutz.
The prohibition of camouflaging the commercial purpose of business acts is dealt with in terms of constitutional law, competition law as well as press and media law, in particular with regard to advertising in editorial form and statements by supposedly neutral third parties in scientific publications, product tests and rankings. Particular emphasis is placed on the evaluation of influencer marketing.
Dr. Böckenholt’s article can be found in the printed edition of the Münchener Anwaltshandbuch Gewerblicher Rechtsschutz under §21 on pages 697-724.
