Commentary by Dr. Guido M. Becker on the subject of the “Levi’s jeans cloth flag” appears in the GRUR (07/2013).

BOEHMERT & BOEHMERT lawyer Dr. Guido M. Becker has published a commentary in the GRUR (journal on industrial property and copyright law, 07/2013, pp. 724 – 725) with regard to the ECJ ruling on the matter of C-12/12 (Colloseum Holding AG/Levi Strauss & Co.) of April 18, 2013. The ruling concerns the issue of “genuine use” of a position trademark, namely the positioning of the cloth flag on the back pocket of the well-known Levi’s brand of jeans.