Analysis by Dr. Florian Schwab on the EUIPO’s refusal to register Porsche’s sound mark is the most read legal update in 2023 on WTR Daily

The article “EUIPO refuses to register Porsche’s sound mark” by BOEHMERT & BOEHMERT partner and lawyer Dr. Florian Schwab was named the most popular “Legal Update” of the renowned IP portal in 2023 by WTR Daily. The online portal posts daily articles on relevant decisions in trademark law from the most important countries worldwide.

In the online article published on September 7, 2023, Dr. Schwab analyzes the rejection by the European Union Intellectual Property Office (EUIPO) of the EU trademark application filed by car manufacturer Porsche for a sound mark in the form of an electronic sound sequence. In its decision, the EUIPO found that the artificial reproduction of an accelerating engine for the claimed motor vehicles and digital services had no distinctive character. Rather, the sound would be perceived as typical for these claimed goods and services and would not constitute “striking or memorable elements”.

Dr. Florian Schwab’s article is available in full to registered users of WTR Daily here.