In the jungle of offers of similar products, not only the brand serves potential customers as orientation, but also the packaging of a product. Consequently, their protection under trademark law is often very important.
But how do you proceed when applying for registration of a packaging as a trademark? Which protection criteria must be fulfilled? And can any product packaging be protected as a trademark?
BOEHMERT & BOEHMERT attorney Dr. Eckhard Ratjen addresses these and other questions as well as prominent case studies in his detailed interview with the trade magazine “Tightly Packed”.
Read the complete interview here (temporarily only available in German)!