{"id":40365,"date":"2025-06-25T13:58:22","date_gmt":"2025-06-25T11:58:22","guid":{"rendered":"https:\/\/www.boehmert.de\/?p=40365"},"modified":"2025-06-26T15:11:08","modified_gmt":"2025-06-26T13:11:08","slug":"dr-florian-schwab-wtr-daily-t-76-24","status":"publish","type":"post","link":"https:\/\/www.boehmert.de\/en\/dr-florian-schwab-wtr-daily-t-76-24\/","title":{"rendered":"Dr. Florian Schwab in WTR Daily on case T-76\/24 &#8211; no likelihood of confusion between PRESIDENT marks"},"content":{"rendered":"<h2 style=\"font-size: 1.3em; line-height: 1.4em;\">In the online magazine \u201cWorld Trademark Review Daily\u201d, BOEHMERT &amp; BOEHMERT partner and attorney at law Dr. Florian Schwab sheds light on the decision of the General Court of the European Union (T-76\/24) in the case Benschop v. EUIPO of June 4, 2025.<\/h2>\n<p>In long-running proceedings the General Court finally annulled the EUIPO Board of Appeal&#8217;s decision, rejecting the opposition against the EU figurative mark ALWAYS RUN 4PRESIDENT by Seven Bell Group&#8217;s earlier figurative mark PRESIDENT\u2019S.<\/p>\n<p>Despite the goods and services (including purses, clothing, advertising) being identical or similar, the court found no likelihood of confusion due to the low degree of visual, phonetic, and conceptual similarity between the marks. The court emphasized that the enhanced distinctiveness of the earlier mark was insufficient to offset these differences. Moreover, the common term \u201cPresident\u201d would be understood by the relevant public in the EU as being part of the basic English vocabulary and being perceived as laudatory for the relevant goods and services. According to the court, this would lead to the additional elements in the contested mark conveying a below average only conceptual similarity.<\/p>\n<p><div  class='flex_column av-25ki9sd-1078a963ffeeeff967b00be3c744ab04 av_one_fourth  avia-builder-el-0  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div'     ><p><img decoding=\"async\" class=\"alignnone wp-image-40376\" src=\"https:\/\/www.boehmert.de\/wp-content\/uploads\/2025\/06\/Presidents.jpg\" alt=\"\" width=\"200\" height=\"52\" \/><\/p><\/div><div  class='flex_column av-6gzs5p-25320e5f86f49a4b91f85a9de00ea5f0 av_one_fourth  avia-builder-el-1  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div'     ><p><img decoding=\"async\" class=\"alignnone wp-image-40381\" src=\"https:\/\/www.boehmert.de\/wp-content\/uploads\/2025\/06\/Always-run-4-president.jpg\" alt=\"\" width=\"300\" height=\"68\" srcset=\"https:\/\/www.boehmert.de\/wp-content\/uploads\/2025\/06\/Always-run-4-president.jpg 605w,  https:\/\/www.boehmert.de\/wp-content\/uploads\/2025\/06\/Always-run-4-president-300x68.jpg 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><\/div><div  class='flex_column av-3yur65-c133a156c1225114fa218675f23ac2e1 av_one_fourth  avia-builder-el-2  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div'     ><\/div><div  class='flex_column av-n4h565-01fa44603f6d85f44704ac524fdd1f47 av_one_fourth  avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  flex_column_div'     ><\/div><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The detailed article by Dr. Schwab entitled \u201cGeneral Court annuls Board of Appeal decision in PRESIDENT dispute\u201d was published on June 16, 2025 and is <a href=\"https:\/\/www.worldtrademarkreview.com\/article\/general-court-annuls-board-of-appeal-decision-in-president-dispute\" target=\"_blank\" rel=\"noopener\">available online for registered users of WTR Daily here<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>In the online magazine \u201cWorld Trademark Review Daily\u201d, BOEHMERT &amp; BOEHMERT partner and attorney at law Dr. Florian Schwab sheds light on the decision of the General Court of the European Union (T-76\/24) in the case Benschop v. EUIPO of&#8230;<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[210],"tags":[],"legal_areas":[222],"class_list":["post-40365","post","type-post","status-publish","format-standard","hentry","category-publications","legal_areas-trade-marks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr. Florian Schwab in WTR Daily, June 16, 2025, on case T-76\/24<\/title>\n<meta name=\"description\" content=\"Decision of the General Court of the European Union (T-76\/24) in the case Benschop v. EUIPO of June 4, 2025. 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