{"id":39821,"date":"2025-05-26T12:32:21","date_gmt":"2025-05-26T10:32:21","guid":{"rendered":"https:\/\/www.boehmert.de\/?p=39821"},"modified":"2025-05-26T12:54:55","modified_gmt":"2025-05-26T10:54:55","slug":"dr-julian-wernicke-markenartikel-5-2025","status":"publish","type":"post","link":"https:\/\/www.boehmert.de\/en\/dr-julian-wernicke-markenartikel-5-2025\/","title":{"rendered":"Dr. Julian Wernicke with article on the legal protection of non-conventional trade mark forms in markenartikel issue 5\/2025"},"content":{"rendered":"<h2 style=\"font-size: 1.3em; line-height: 1.4em;\">In the magazine for brand management \u201cmarkenartikel\u201d, attorney at law Dr. Julian Wernicke explains the significance and protection of non-conventional trade mark forms such as sound, smell, haptics &amp; taste, 3D shapes or colors.<\/h2>\n<p>Trade marks are generally understood to be word, image or, in combined form, word\/image trade marks. Prominent examples are the word creation Lego or the Nike swoosh.<br \/>\nHowever, trade mark law also provides for the protection of sounds, smells or multimedia works. In this case, trade mark law refers to \u201cnon-conventional trade marks\u201d.<\/p>\n<p>In his article \u201cJingles, smells and video clips \u2013 legal protection of non-conventional trade mark forms\u201d in the current issue 5\/2025 of the trade magazine \u201cmarkenartikel\u201d, BOEHMERT &amp; BOEHMERT attorney at law Dr. Julian Wernicke explains the process of protecting these non-conventional trade marks, emphasizes their importance in the context of marketing, gives tips and also addresses current official practice.<\/p>\n<p>His conclusion is clear: The importance of unconventional trade marks is constantly increasing, which is why companies should consider the legal protection of sounds, colors, product shapes, video sequences and holograms in the future.<\/p>\n<p>You can read the article by Dr. Julian Wernicke in issue 5\/2025 of the trade journal \u201cmarkenartikel\u201d. The magazine in German <a href=\"https:\/\/www.markenartikel-magazin.de\/_rubric\/index.php?rubric=Heftarchiv\" target=\"_blank\" rel=\"noopener\">can be ordered here for a fee<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>In the magazine for brand management \u201cmarkenartikel\u201d, attorney at law Dr. Julian Wernicke explains the significance and protection of non-conventional trade mark forms such as sound, smell, haptics &amp; taste, 3D shapes or colors. Trade marks are generally understood to&#8230;<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[210],"tags":[],"legal_areas":[222],"class_list":["post-39821","post","type-post","status-publish","format-standard","hentry","category-publications","legal_areas-trade-marks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Protection of non-conventional trade marks - Article by J. Wernicke<\/title>\n<meta name=\"description\" content=\"Attorney at law Dr. Julian Wernicke explains the protection of non-conventional trade mark forms in markenartikel 5\/2025. Learn more here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.boehmert.de\/en\/dr-julian-wernicke-markenartikel-5-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protection of non-conventional trade marks - Article by J. Wernicke\" \/>\n<meta property=\"og:description\" content=\"Attorney at law Dr. Julian Wernicke explains the protection of non-conventional trade mark forms in markenartikel 5\/2025. Learn more here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.boehmert.de\/en\/dr-julian-wernicke-markenartikel-5-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"BOEHMERT &amp; BOEHMERT\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-26T10:32:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-26T10:54:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.boehmert.de\/wp-content\/uploads\/2026\/07\/boehmert-und-boehmert.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Petra Hettenkofer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Petra Hettenkofer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/dr-julian-wernicke-markenartikel-5-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/dr-julian-wernicke-markenartikel-5-2025\\\/\"},\"author\":{\"name\":\"Petra Hettenkofer\",\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/#\\\/schema\\\/person\\\/e46018db6ce9c808bc0f35de4a8cec19\"},\"headline\":\"Dr. Julian Wernicke with article on the legal protection of non-conventional trade mark forms in markenartikel issue 5\\\/2025\",\"datePublished\":\"2025-05-26T10:32:21+00:00\",\"dateModified\":\"2025-05-26T10:54:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/dr-julian-wernicke-markenartikel-5-2025\\\/\"},\"wordCount\":224,\"publisher\":{\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/#organization\"},\"articleSection\":[\"Publications\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/dr-julian-wernicke-markenartikel-5-2025\\\/\",\"url\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/dr-julian-wernicke-markenartikel-5-2025\\\/\",\"name\":\"Protection of non-conventional trade marks - Article by J. 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