{"id":25583,"date":"2022-10-29T11:28:31","date_gmt":"2022-10-29T09:28:31","guid":{"rendered":"https:\/\/www.boehmert.de\/?p=25583"},"modified":"2022-11-30T13:04:03","modified_gmt":"2022-11-30T12:04:03","slug":"dr-rudolf-boeckenholt-in-muenchener-anwaltshandbuch-gewerblicher-rechtsschutz","status":"publish","type":"post","link":"https:\/\/www.boehmert.de\/en\/dr-rudolf-boeckenholt-in-muenchener-anwaltshandbuch-gewerblicher-rechtsschutz\/","title":{"rendered":"Dr. Rudolf B\u00f6ckenholt on disguised advertising and surreptitious advertising in the current edition of the M\u00fcnchener Anwaltshandbuch Gewerblicher Rechtsschutz"},"content":{"rendered":"<p>In the now 6th edition, BOEHMERT &amp; BOEHMERT partner and attorney Dr. Rudolf B\u00f6ckenholt discusses in his article &#8220;Tarnung des kommerziellen Zwecks gesch\u00e4ftlicher Handlungen&#8221; (Camouflaging the commercial purpose of business acts) the fundamentals and characteristics of the prohibition of camouflaged advertising and surreptitious advertising in the M\u00fcnchener Anwaltshandbuch Gewerblicher Rechtsschutz.<\/p>\n<p>The prohibition of camouflaging the commercial purpose of business acts is dealt with in terms of constitutional law, competition law as well as press and media law, in particular with regard to advertising in editorial form and statements by supposedly neutral third parties in scientific publications, product tests and rankings. Particular emphasis is placed on the evaluation of influencer marketing.<\/p>\n<p>Dr. B\u00f6ckenholt&#8217;s article can be found in the printed edition of the M\u00fcnchener Anwaltshandbuch Gewerblicher Rechtsschutz under \u00a721 on pages 697-724.<\/p>","protected":false},"excerpt":{"rendered":"<p>In the now 6th edition, BOEHMERT &amp; BOEHMERT partner and attorney Dr. Rudolf B\u00f6ckenholt discusses in his article &#8220;Tarnung des kommerziellen Zwecks gesch\u00e4ftlicher Handlungen&#8221; (Camouflaging the commercial purpose of business acts) the fundamentals and characteristics of the prohibition of camouflaged&#8230;<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[210],"tags":[],"legal_areas":[221],"class_list":["post-25583","post","type-post","status-publish","format-standard","hentry","category-publications","legal_areas-unfair-competition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr. Rudolf B\u00f6ckenholt on disguised advertising and surreptitious advertising in the current edition of the M\u00fcnchener Anwaltshandbuch Gewerblicher Rechtsschutz - BOEHMERT &amp; BOEHMERT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.boehmert.de\/en\/dr-rudolf-boeckenholt-in-muenchener-anwaltshandbuch-gewerblicher-rechtsschutz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Rudolf B\u00f6ckenholt on disguised advertising and surreptitious advertising in the current edition of the M\u00fcnchener Anwaltshandbuch Gewerblicher Rechtsschutz - BOEHMERT &amp; BOEHMERT\" \/>\n<meta property=\"og:description\" content=\"In the now 6th edition, BOEHMERT &amp; BOEHMERT partner and attorney Dr. Rudolf B\u00f6ckenholt discusses in his article &#8220;Tarnung des kommerziellen Zwecks gesch\u00e4ftlicher Handlungen&#8221; (Camouflaging the commercial purpose of business acts) the fundamentals and characteristics of the prohibition of camouflaged...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.boehmert.de\/en\/dr-rudolf-boeckenholt-in-muenchener-anwaltshandbuch-gewerblicher-rechtsschutz\/\" \/>\n<meta property=\"og:site_name\" content=\"BOEHMERT &amp; 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