{"id":24144,"date":"2022-10-05T11:35:49","date_gmt":"2022-10-05T09:35:49","guid":{"rendered":"https:\/\/www.boehmert.de\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\/"},"modified":"2022-10-05T11:52:12","modified_gmt":"2022-10-05T09:52:12","slug":"dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily","status":"publish","type":"post","link":"https:\/\/www.boehmert.de\/en\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\/","title":{"rendered":"Dr. Florian Schwab discusses European Court ruling on long-running GUGLER case in WTR Daily"},"content":{"rendered":"<p>In the online portal of the trade journal World Trademark Review, Boehmert &amp; Boehmert partner and attorney <a href=\"https:\/\/www.boehmert.de\/en\/team\/florian-schwab\/\" target=\"_blank\" rel=\"noopener\">Dr. Florian Schwab<\/a> reports on the dismissal of Gugler France&#8217;s action against the European Union Intellectual Property Office (EUIPO) for cancellation of the GUGLER trademark due to bad faith filing before the General Court (GC).<br \/>\nThe judgment of July 13, 2022, puts a (temporary) end to the long-standing legal dispute between the parties Gugler France and Gugler GmbH.<\/p>\n<p>Dr. Florian Schwab concludes that in the decision (Case T-147\/21), the court applied the dazzling concept of bad faith in the application for an EU trademark in the context of former business partners and quite appropriately denied its existence based on the specific circumstances.<\/p>\n<p>Read the entire <a href=\"https:\/\/www.worldtrademarkreview.com\/article\/general-court-confirms-lack-of-bad-faith-in-long-running-gugler-saga\" target=\"_blank\" rel=\"noopener\">article.<\/a>\u00a0This article previously appeared on WTR Daily (part of World Trademark Review) on August 10, 2022. For more information, please visit: <a href=\"http:\/\/www.worldtrademarkreview.com\" target=\"_blank\" rel=\"noopener\">www.worldtrademarkreview.com<\/a>.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>In the online portal of the trade journal World Trademark Review, Boehmert &amp; Boehmert partner and attorney Dr. Florian Schwab reports on the dismissal of Gugler France&#8217;s action against the European Union Intellectual Property Office (EUIPO) for cancellation of the&#8230;<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[210],"tags":[],"legal_areas":[222],"class_list":["post-24144","post","type-post","status-publish","format-standard","hentry","category-publications","legal_areas-trade-marks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dr. Florian Schwab discusses European Court ruling on long-running GUGLER case in WTR Daily - BOEHMERT &amp; BOEHMERT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.boehmert.de\/en\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Florian Schwab discusses European Court ruling on long-running GUGLER case in WTR Daily - BOEHMERT &amp; BOEHMERT\" \/>\n<meta property=\"og:description\" content=\"In the online portal of the trade journal World Trademark Review, Boehmert &amp; Boehmert partner and attorney Dr. Florian Schwab reports on the dismissal of Gugler France&#8217;s action against the European Union Intellectual Property Office (EUIPO) for cancellation of the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.boehmert.de\/en\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\/\" \/>\n<meta property=\"og:site_name\" content=\"BOEHMERT &amp; BOEHMERT\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-05T09:35:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-05T09:52:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.boehmert.de\/wp-content\/uploads\/2026\/07\/boehmert-und-boehmert.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Lucia Biehl\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucia Biehl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\\\/\"},\"author\":{\"name\":\"Lucia Biehl\",\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/#\\\/schema\\\/person\\\/932bf8c6f49a382193d0872623cc9ea1\"},\"headline\":\"Dr. Florian Schwab discusses European Court ruling on long-running GUGLER case in WTR Daily\",\"datePublished\":\"2022-10-05T09:35:49+00:00\",\"dateModified\":\"2022-10-05T09:52:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\\\/\"},\"wordCount\":159,\"publisher\":{\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/#organization\"},\"articleSection\":[\"Publications\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\\\/\",\"url\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\\\/\",\"name\":\"Dr. Florian Schwab discusses European Court ruling on long-running GUGLER case in WTR Daily - BOEHMERT &amp; BOEHMERT\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/#website\"},\"datePublished\":\"2022-10-05T09:35:49+00:00\",\"dateModified\":\"2022-10-05T09:52:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.boehmert.de\\\/en\\\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dr. Florian Schwab discusses European Court ruling on long-running GUGLER case in WTR Daily\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/\",\"name\":\"BOEHMERT & BOEHMERT\",\"description\":\"Intellectual property law firm\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/#organization\",\"name\":\"BOEHMERT & BOEHMERT Anwaltspartnerschaft mbB\",\"alternateName\":\"BOEHMERT & BOEHMERT\",\"url\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.boehmert.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Logo-boehmert.webp\",\"contentUrl\":\"https:\\\/\\\/www.boehmert.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Logo-boehmert.webp\",\"width\":696,\"height\":172,\"caption\":\"BOEHMERT & BOEHMERT Anwaltspartnerschaft mbB\"},\"image\":{\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/de.linkedin.com\\\/company\\\/boehmert-&-boehmert\",\"https:\\\/\\\/www.xing.com\\\/pages\\\/boehmert-boehmertanwaltssozietat\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.boehmert.de\\\/en\\\/#\\\/schema\\\/person\\\/932bf8c6f49a382193d0872623cc9ea1\",\"name\":\"Lucia Biehl\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dr. Florian Schwab discusses European Court ruling on long-running GUGLER case in WTR Daily - BOEHMERT &amp; BOEHMERT","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.boehmert.de\/en\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\/","og_locale":"en_US","og_type":"article","og_title":"Dr. Florian Schwab discusses European Court ruling on long-running GUGLER case in WTR Daily - BOEHMERT &amp; BOEHMERT","og_description":"In the online portal of the trade journal World Trademark Review, Boehmert &amp; Boehmert partner and attorney Dr. Florian Schwab reports on the dismissal of Gugler France&#8217;s action against the European Union Intellectual Property Office (EUIPO) for cancellation of the...","og_url":"https:\/\/www.boehmert.de\/en\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\/","og_site_name":"BOEHMERT &amp; BOEHMERT","article_published_time":"2022-10-05T09:35:49+00:00","article_modified_time":"2022-10-05T09:52:12+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.boehmert.de\/wp-content\/uploads\/2026\/07\/boehmert-und-boehmert.webp","type":"image\/webp"}],"author":"Lucia Biehl","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lucia Biehl","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.boehmert.de\/en\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\/#article","isPartOf":{"@id":"https:\/\/www.boehmert.de\/en\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\/"},"author":{"name":"Lucia Biehl","@id":"https:\/\/www.boehmert.de\/en\/#\/schema\/person\/932bf8c6f49a382193d0872623cc9ea1"},"headline":"Dr. Florian Schwab discusses European Court ruling on long-running GUGLER case in WTR Daily","datePublished":"2022-10-05T09:35:49+00:00","dateModified":"2022-10-05T09:52:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.boehmert.de\/en\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\/"},"wordCount":159,"publisher":{"@id":"https:\/\/www.boehmert.de\/en\/#organization"},"articleSection":["Publications"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.boehmert.de\/en\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\/","url":"https:\/\/www.boehmert.de\/en\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\/","name":"Dr. Florian Schwab discusses European Court ruling on long-running GUGLER case in WTR Daily - BOEHMERT &amp; BOEHMERT","isPartOf":{"@id":"https:\/\/www.boehmert.de\/en\/#website"},"datePublished":"2022-10-05T09:35:49+00:00","dateModified":"2022-10-05T09:52:12+00:00","breadcrumb":{"@id":"https:\/\/www.boehmert.de\/en\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.boehmert.de\/en\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.boehmert.de\/en\/dr-florian-schwab-eroertert-urteil-des-europaeischen-gerichts-zur-langjaehrigen-gugler-affaere-in-wtr-daily\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.boehmert.de\/en\/"},{"@type":"ListItem","position":2,"name":"Dr. Florian Schwab discusses European Court ruling on long-running GUGLER case in WTR Daily"}]},{"@type":"WebSite","@id":"https:\/\/www.boehmert.de\/en\/#website","url":"https:\/\/www.boehmert.de\/en\/","name":"BOEHMERT & BOEHMERT","description":"Intellectual property law firm","publisher":{"@id":"https:\/\/www.boehmert.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.boehmert.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.boehmert.de\/en\/#organization","name":"BOEHMERT & BOEHMERT Anwaltspartnerschaft mbB","alternateName":"BOEHMERT & BOEHMERT","url":"https:\/\/www.boehmert.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.boehmert.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.boehmert.de\/wp-content\/uploads\/2026\/07\/Logo-boehmert.webp","contentUrl":"https:\/\/www.boehmert.de\/wp-content\/uploads\/2026\/07\/Logo-boehmert.webp","width":696,"height":172,"caption":"BOEHMERT & BOEHMERT Anwaltspartnerschaft mbB"},"image":{"@id":"https:\/\/www.boehmert.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/de.linkedin.com\/company\/boehmert-&-boehmert","https:\/\/www.xing.com\/pages\/boehmert-boehmertanwaltssozietat"]},{"@type":"Person","@id":"https:\/\/www.boehmert.de\/en\/#\/schema\/person\/932bf8c6f49a382193d0872623cc9ea1","name":"Lucia Biehl"}]}},"_links":{"self":[{"href":"https:\/\/www.boehmert.de\/en\/wp-json\/wp\/v2\/posts\/24144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.boehmert.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boehmert.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boehmert.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boehmert.de\/en\/wp-json\/wp\/v2\/comments?post=24144"}],"version-history":[{"count":0,"href":"https:\/\/www.boehmert.de\/en\/wp-json\/wp\/v2\/posts\/24144\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.boehmert.de\/en\/wp-json\/wp\/v2\/media?parent=24144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boehmert.de\/en\/wp-json\/wp\/v2\/categories?post=24144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boehmert.de\/en\/wp-json\/wp\/v2\/tags?post=24144"},{"taxonomy":"legal_areas","embeddable":true,"href":"https:\/\/www.boehmert.de\/en\/wp-json\/wp\/v2\/legal_areas?post=24144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}