{"id":12615,"date":"2022-04-11T14:15:32","date_gmt":"2022-04-11T12:15:32","guid":{"rendered":"https:\/\/www.boehmert.de\/our-practice\/legal-areas\/markenrecht\/"},"modified":"2026-07-28T16:08:12","modified_gmt":"2026-07-28T14:08:12","slug":"trade-marks","status":"publish","type":"page","link":"https:\/\/www.boehmert.de\/en\/our-practice\/legal-areas\/trade-marks\/","title":{"rendered":"Trade Marks"},"content":{"rendered":"<div id='full_slider_1'  class='avia-fullwidth-slider main_color avia-shadow   avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap fullsize'  ><div  class='avia-slideshow av-m6579tps-a23e77f510e5bee7873287abefbf4c26 avia-slideshow-no scaling av_slideshow_full avia-slide-slider av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied   avia-slideshow-1' 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\/><\/div><\/li><\/ul><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4qqcpbb-16dbbce8a9816988e36225e279e43c5e\">\n.avia-section.av-4qqcpbb-16dbbce8a9816988e36225e279e43c5e{\nbackground-repeat:repeat;\nbackground-image:url(https:\/\/www.boehmert.de\/wp-content\/uploads\/2022\/04\/pattern-bg-2.svg);\nbackground-position:0% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-4qqcpbb-16dbbce8a9816988e36225e279e43c5e main_color avia-section-large avia-no-border-styling  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  data-section-bg-repeat='repeat'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12615'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-4d2vdfr-045b154206139ad0202ef023966fc4f4 sc-av_two_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4d2vdfr-045b154206139ad0202ef023966fc4f4\">\n.flex_column.av-4d2vdfr-045b154206139ad0202ef023966fc4f4{\npadding:0 110px 0 0;\n}\n<\/style>\n<div  class='flex_column av-4d2vdfr-045b154206139ad0202ef023966fc4f4 av_two_fifth  avia-builder-el-2  el_before_av_three_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4mjvfit-ba93432ee4309190de32324642f97c9a\">\n#top .av-special-heading.av-l4mjvfit-ba93432ee4309190de32324642f97c9a{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l4mjvfit-ba93432ee4309190de32324642f97c9a .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l4mjvfit-ba93432ee4309190de32324642f97c9a .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l4mjvfit-ba93432ee4309190de32324642f97c9a av-special-heading-h1 blockquote modern-quote  avia-builder-el-3  avia-builder-el-no-sibling'><div class='av-subheading av-subheading_above'><p>Legal area<\/p>\n<\/div><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Trade Marks<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-3r149qf-4469ee5a73b77ef1489bdb9a65d9a74d av_three_fifth  avia-builder-el-4  el_after_av_two_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4mjvpu7-f7cbe85111ca1ccf29f6be5a793608af\">\n#top .av-special-heading.av-l4mjvpu7-f7cbe85111ca1ccf29f6be5a793608af{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l4mjvpu7-f7cbe85111ca1ccf29f6be5a793608af .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l4mjvpu7-f7cbe85111ca1ccf29f6be5a793608af .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l4mjvpu7-f7cbe85111ca1ccf29f6be5a793608af av-special-heading-h2 blockquote modern-quote  avia-builder-el-5  el_before_av_textblock  avia-builder-el-first'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Protecting immaterial assets<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4mjw0sr-b73a3b32902eb5cc7bea9e1201ac4c7f\">\n#top .av_textblock_section.av-l4mjw0sr-b73a3b32902eb5cc7bea9e1201ac4c7f .avia_textblock{\nfont-size:25px;\n}\n<\/style>\n<section  class='av_textblock_section av-l4mjw0sr-b73a3b32902eb5cc7bea9e1201ac4c7f'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Today, brands are one of the most important, and often most valuable, assets of a company. Market success, and often the value of a company, significantly depends on the success of the protection of core brands. Furthermore, the successful introduction of new products is often only possible if a secured trade mark position is established in advance. The brand makes it possible to distinguish a product or service from that of competitors; it establishes customer loyalty and allows customers to identify products and services. Since brands are the only property right that can be valid without a time limitation, the economic success of many companies depends on brand portfolios that are often decades old. In many cases, individual brands must be registered and defended in a variety of countries at the same time. Together with the company\u2019s name, brands are the essential component of sign and trade mark law.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3mjcso7-ca290a304f703cd93c667a2ef7cac35c\">\n.avia-section.av-3mjcso7-ca290a304f703cd93c667a2ef7cac35c{\nbackground-color:#f8f8f8;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-3mjcso7-ca290a304f703cd93c667a2ef7cac35c main_color avia-section-large avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-12615'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-30h4jon-eab03561f76425b73fa2ea123a896df9 sc-av_three_fifth av-equal-height-column-flextable'><div  class='flex_column av-30h4jon-eab03561f76425b73fa2ea123a896df9 av_three_fifth  avia-builder-el-8  el_before_av_two_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4mjwcgf-54ef4efa1d5383bf430394d77b995377\">\n#top .av-special-heading.av-l4mjwcgf-54ef4efa1d5383bf430394d77b995377{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l4mjwcgf-54ef4efa1d5383bf430394d77b995377 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l4mjwcgf-54ef4efa1d5383bf430394d77b995377 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l4mjwcgf-54ef4efa1d5383bf430394d77b995377 av-special-heading-h2 blockquote modern-quote  avia-builder-el-9  el_before_av_textblock  avia-builder-el-first'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Management and representation<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l4mjwoqm-d6a3a7eab6506e89e268e78a1ce7fa9f'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Managing and representing highly complex and extensive brand portfolios has been one of our key competencies for decades. Our attorneys are frontrunners in Europe. For many years, BOEHMERT &amp; BOEHMERT has been one of the law firms with the highest number of trade mark applications both in Germany and in Europe. We manage many international brand portfolios and also maintain a comprehensive network of international contacts. This extensive competence and our international network benefit in particular medium-sized companies whose trade mark management is one of BOEHMERT &amp; BOEHMERT\u2019s particular concerns.<\/p>\n<p>Supporting brand portfolios brings with it the necessity of legal enforcement of trade mark law. We have extensive experience in managing trade mark disputes before German courts. BOEHMERT &amp; BOEHMERT has been one of Germany\u2019s top legal firms in this field for many years. Since were are globally positioned, one of our key competencies is managing and coordinating international trade mark law disputes.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-2l8dbev-691033badce9480347e98f2a74430ac2 av_two_fifth  avia-builder-el-11  el_after_av_three_fifth  avia-builder-el-last  lightblue-box flex_column_table_cell av-equal-height-column av-align-middle'     ><\/div><\/div><!--close column table wrapper. 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.av-special-heading.av-l4xzym3s-8b8186f798044c8570367ec38c1ca104 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l4xzym3s-8b8186f798044c8570367ec38c1ca104 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l4xzym3s-8b8186f798044c8570367ec38c1ca104 av-special-heading-h2 blockquote modern-quote  avia-builder-el-15  avia-builder-el-no-sibling'><h2 class='av-special-heading-tag'  itemprop=\"headline\"  >Other legal areas<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-12rom13-babb90808a3563cd7e47368d1ae03797 av_one_full  avia-builder-el-16  el_after_av_one_full  el_before_av_button  submenu-content first flex_column_div  column-top-margin'     ><div  class='avia-builder-widget-area clearfix  avia-builder-el-17  avia-builder-el-no-sibling'><div id=\"nav_menu-4\" class=\"widget clearfix widget_nav_menu\"><div 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data-av_iconfont='boehmert-iconfont' ><\/span><\/a><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":12546,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-12615","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trade mark law, trade mark protection, trade mark administration<\/title>\n<meta name=\"description\" content=\"BOEHMERT &amp; BOEHMERT advises on trade mark law, protection, administration and complex international brand portfolios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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