Online specialist magazine “IntellectualProperty” with contribution from Dr B. Bahlmann on Google keywords.

In the 02/2015 edition of the online specialist magazine “IntellectualProperty”, BOEHMERT & BOEHMERT partner Dr Björn Bahlmann submitted the article “Not everything clarified? – New uncertainty in the use of foreign brands as Google keywords”. Here he explains in how far it’s permissible to used foreign brands as Google keywords. Dr Bahlmann points out here that the Higher Regional Court of Hamburg has recently issued a judgement which devates from the liberal line taken by the BGH and which could pose stricter requirements for the permissiblity of the use of foreign brands. “IntellectualProperty” is a joint publication by Frankfurt Business Media GmbH – The F.A.Z publisher, a company of the F.A.Z publishing group, and the legal publishers German Law Publishers. The article can be downloaded from 16 September 2015.