In the online magazine World Trademark Review Daily from 01.03.13, BOEHMERT & BOEHMERT partner and trademark law expert Dr Florian Schwab reports on the recent decision (Ref.: I ZR 217/10 from 13 December 2012) of the Federal Supreme Court which builds on and clarifies case law on keyword advertising. Those subscribing to WTR Daily can see the entire article here.
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